| Translated title of the contribution | Video |
|---|---|
| Original language | Dutch |
| Title of host publication | Marketingfacts Jaarboek 2017-2018 |
| Editors | Thomas van Manen |
| Place of Publication | Woerden |
| Publisher | Marketingfacts |
| Chapter | 8 |
| Pages | 234-275 |
| Number of pages | 41 |
| ISBN (Electronic) | 9789078972020 |
| ISBN (Print) | 9789078972044 |
| Publication status | Published - 2018 |
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