Virtual Reality and Creativity: How do Immersive Environments Stimulate the Brain during Creative Idea Generation?

Laura Josephine Hagedorn, Alwin De Rooij, Maryam Alimardani

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

5 Citations (Scopus)

Abstract

Virtual Reality (VR) environments are promising creativity support tools that can be designed to enhance factors related to the creative process such as immersion, engagement, and flow. However, it is still unclear how brain responses associated with creativity are influenced by VR. To address this gap, we collected EEG signals from 21 participants during a creative idea generation task in two conditions; 2D Screen vs. 3D VR. The EEG power in the alpha (8-13 Hz), beta (13-30 Hz), and gamma (30-45 Hz) frequency bands were compared. The results showed that participants experienced higher enjoyment, immersion, and temporal dissociation in the 3D VR condition. Additionally, a significant increase of oscillations in the high-frequency bands of beta and gamma was observed in VR. The findings suggest that VR can induce a more pronounced sense of flow that is associated with distinct brain activation patterns.
Original languageEnglish
Title of host publicationCHI EA '23: Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
PublisherACM
Pages1-7
Number of pages7
ISBN (Print)978-1-4503-9422-2
DOIs
Publication statusPublished - 19 Apr 2023
EventCHI '23: CHI Conference on Human Factors in Computing Systems - Hamburg , Germany
Duration: 23 Apr 202328 Apr 2023

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

ConferenceCHI '23: CHI Conference on Human Factors in Computing Systems
Country/TerritoryGermany
CityHamburg
Period23/04/2328/04/23

Keywords

  • Virtual Reality
  • EEG
  • Creativity
  • Brain activity

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