TY - GEN
T1 - Virtual Reality and Creativity
T2 - CHI '23: CHI Conference on Human Factors in Computing Systems
AU - Hagedorn, Laura Josephine
AU - Rooij, Alwin De
AU - Alimardani, Maryam
N1 - Publisher Copyright:
© 2023 Owner/Author.
PY - 2023/4/19
Y1 - 2023/4/19
N2 - Virtual Reality (VR) environments are promising creativity support tools that can be designed to enhance factors related to the creative process such as immersion, engagement, and flow. However, it is still unclear how brain responses associated with creativity are influenced by VR. To address this gap, we collected EEG signals from 21 participants during a creative idea generation task in two conditions; 2D Screen vs. 3D VR. The EEG power in the alpha (8-13 Hz), beta (13-30 Hz), and gamma (30-45 Hz) frequency bands were compared. The results showed that participants experienced higher enjoyment, immersion, and temporal dissociation in the 3D VR condition. Additionally, a significant increase of oscillations in the high-frequency bands of beta and gamma was observed in VR. The findings suggest that VR can induce a more pronounced sense of flow that is associated with distinct brain activation patterns.
AB - Virtual Reality (VR) environments are promising creativity support tools that can be designed to enhance factors related to the creative process such as immersion, engagement, and flow. However, it is still unclear how brain responses associated with creativity are influenced by VR. To address this gap, we collected EEG signals from 21 participants during a creative idea generation task in two conditions; 2D Screen vs. 3D VR. The EEG power in the alpha (8-13 Hz), beta (13-30 Hz), and gamma (30-45 Hz) frequency bands were compared. The results showed that participants experienced higher enjoyment, immersion, and temporal dissociation in the 3D VR condition. Additionally, a significant increase of oscillations in the high-frequency bands of beta and gamma was observed in VR. The findings suggest that VR can induce a more pronounced sense of flow that is associated with distinct brain activation patterns.
KW - Virtual Reality
KW - EEG
KW - Creativity
KW - Brain activity
UR - https://www.scopus.com/pages/publications/85158131884
U2 - 10.1145/3544549.3585848
DO - 10.1145/3544549.3585848
M3 - Conference contribution
SN - 978-1-4503-9422-2
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 1
EP - 7
BT - CHI EA '23: Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
PB - ACM
Y2 - 23 April 2023 through 28 April 2023
ER -