Visual and verbal metaphoric conceptualization

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In three tasks (similarity rating, feature production, sentence judgment), respondents were asked to exploit the metaphoric potential of either visual or verbal object pairs. The results showed that respondents rated the similarity of visual pairs higher than verbal pairs. Respondents also produced more perceptual and conceptual correspondences between the objects in the visual than in the verbal version. These results suggest that the metaphoric potential of pictures is probably at least as high as that of words.
Original languageEnglish
Title of host publicationBi-annual conference of the Special Interest Group Text and Graphics Comprehension of the European Association for Research on Learning and Instruction (EARLI)
EditorsK. Scheiter
Place of PublicationTübingen
Publication statusPublished - 2010

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