Visual and Verbal Metaphoric Conceptualization

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    Abstract

    In three tasks (similarity rating, feature production, sentence judgment), respondents were asked to exploit the metaphoric potential of either visual or verbal object pairs. The results showed that respondents rated the similarity of visual pairs higher than verbal pairs. Respondents also produced more perceptual and conceptual correspondences between the objects in the visual than in the verbal version. These results suggest that the metaphoric potential of pictures is probably at least as high as that of words.
    Original languageEnglish
    Publication statusPublished - 26 Aug 2010
    EventEARLI SIG2: Comprehension of Text and Graphics - Knowledge Media Research Center (KMRC), Tübingen, Germany
    Duration: 26 Aug 201028 Aug 2010

    Conference

    ConferenceEARLI SIG2: Comprehension of Text and Graphics
    Country/TerritoryGermany
    CityTübingen
    Period26/08/1028/08/10

    Keywords

    • verbal metaphor
    • visual metaphor
    • cognitive processing

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