Visual and Verbal Metaphoric Conceptualization

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In three tasks (similarity rating, feature production, sentence judgment), respondents were asked to exploit the metaphoric potential of either visual or verbal object pairs. The results showed that respondents rated the similarity of visual pairs higher than verbal pairs. Respondents also produced more perceptual and conceptual correspondences between the objects in the visual than in the verbal version. These results suggest that the metaphoric potential of pictures is probably at least as high as that of words.
Original languageEnglish
Publication statusPublished - 26 Aug 2010
EventEARLI SIG2: Comprehension of Text and Graphics - Knowledge Media Research Center (KMRC), Tübingen, Germany
Duration: 26 Aug 201028 Aug 2010


ConferenceEARLI SIG2: Comprehension of Text and Graphics


  • verbal metaphor
  • visual metaphor
  • cognitive processing

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