Visual attention during brand choice

The impact of time pressure and task motivation

R. Pieters, L. Warlop

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalInternational Journal of Research in Marketing
Volume16
Issue number1
Publication statusPublished - 1999

Cite this

@article{cacf544165664f1088ad106ce177413d,
title = "Visual attention during brand choice: The impact of time pressure and task motivation",
author = "R. Pieters and L. Warlop",
note = "DP 9869 Pagination: 16",
year = "1999",
language = "English",
volume = "16",
pages = "1--16",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "1",

}

Visual attention during brand choice : The impact of time pressure and task motivation. / Pieters, R.; Warlop, L.

In: International Journal of Research in Marketing, Vol. 16, No. 1, 1999, p. 1-16.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Visual attention during brand choice

T2 - The impact of time pressure and task motivation

AU - Pieters, R.

AU - Warlop, L.

N1 - DP 9869 Pagination: 16

PY - 1999

Y1 - 1999

M3 - Article

VL - 16

SP - 1

EP - 16

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 1

ER -