Visual attention to advertising

A segment-level analysis

E. Rosbergen, R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

1122 Downloads (Pure)
Original languageEnglish
Pages (from-to)305-314
Number of pages10
JournalJournal of Consumer Research
Volume24
Issue number3
Publication statusPublished - 1997

Cite this

Rosbergen, E. ; Pieters, R. ; Wedel, M. / Visual attention to advertising : A segment-level analysis. In: Journal of Consumer Research. 1997 ; Vol. 24, No. 3. pp. 305-314.
@article{c77552c45b164ecb8a2129b147b61451,
title = "Visual attention to advertising: A segment-level analysis",
author = "E. Rosbergen and R. Pieters and M. Wedel",
note = "Pagination: 10",
year = "1997",
language = "English",
volume = "24",
pages = "305--314",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "3",

}

Visual attention to advertising : A segment-level analysis. / Rosbergen, E.; Pieters, R.; Wedel, M.

In: Journal of Consumer Research, Vol. 24, No. 3, 1997, p. 305-314.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Visual attention to advertising

T2 - A segment-level analysis

AU - Rosbergen, E.

AU - Pieters, R.

AU - Wedel, M.

N1 - Pagination: 10

PY - 1997

Y1 - 1997

M3 - Article

VL - 24

SP - 305

EP - 314

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 3

ER -