| Original language | English |
|---|---|
| Pages (from-to) | 305-314 |
| Number of pages | 10 |
| Journal | Journal of Consumer Research |
| Volume | 24 |
| Issue number | 3 |
| Publication status | Published - 1997 |
Visual attention to advertising: A segment-level analysis
E. Rosbergen, R. Pieters, M. Wedel
Research output: Contribution to journal › Article › Scientific › peer-review
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