Visual attention to advertising: A segment-level analysis

E. Rosbergen, R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

155 Citations (Scopus)
1147 Downloads (Pure)
Original languageEnglish
Pages (from-to)305-314
Number of pages10
JournalJournal of Consumer Research
Volume24
Issue number3
Publication statusPublished - 1997

Cite this