Visual attention to advertising: A segment-level analysis

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Original language	English
Pages (from-to)	305-314
Number of pages	10
Journal	Journal of Consumer Research
Volume	24
Issue number	3
Publication status	Published - 1997

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@article{c77552c45b164ecb8a2129b147b61451,

title = "Visual attention to advertising: A segment-level analysis",

author = "E. Rosbergen and R. Pieters and M. Wedel",

note = "Pagination: 10",

year = "1997",

language = "English",

volume = "24",

pages = "305--314",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "3",

}