Visual attention to advertising

The impact of motivation and repetition

R. Pieters, E. Rosbergen, M. Hartog

Research output: Contribution to journalArticleScientificpeer-review

230 Downloads (Pure)
Original languageEnglish
Pages (from-to)242-248
Number of pages7
JournalAdvances in Consumer Research
Volume23
Publication statusPublished - 1996

Cite this

@article{6031b9b847d94115a74def0d6e1a6b7f,
title = "Visual attention to advertising: The impact of motivation and repetition",
author = "R. Pieters and E. Rosbergen and M. Hartog",
note = "Pagination: 7",
year = "1996",
language = "English",
volume = "23",
pages = "242--248",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",

}

Visual attention to advertising : The impact of motivation and repetition. / Pieters, R.; Rosbergen, E.; Hartog, M.

In: Advances in Consumer Research, Vol. 23, 1996, p. 242-248.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Visual attention to advertising

T2 - The impact of motivation and repetition

AU - Pieters, R.

AU - Rosbergen, E.

AU - Hartog, M.

N1 - Pagination: 7

PY - 1996

Y1 - 1996

M3 - Article

VL - 23

SP - 242

EP - 248

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -