Visual attention to repeated print advertising: A test of scanpath theory

R. Pieters, E. Rosbergen, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

136 Citations (Scopus)
Original languageEnglish
Pages (from-to)424-438
Number of pages14
JournalJournal of Marketing Research
Volume36
Issue number4
Publication statusPublished - 1999

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