Visual attention to repeated print advertising: A test of scanpath theory

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	424-438
Number of pages	14
Journal	Journal of Marketing Research
Volume	36
Issue number	4
Publication status	Published - 1999

Cite this

@article{45f1098240a64586ba64b4619ec8e2f9,

title = "Visual attention to repeated print advertising: A test of scanpath theory",

author = "R. Pieters and E. Rosbergen and M. Wedel",

note = "Pagination: 14",

year = "1999",

language = "English",

volume = "36",

pages = "424--438",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}