| Original language | English |
|---|---|
| Title of host publication | Persuasive Imagery. A Consumer Response Perspective |
| Editors | L.M. Scott, R. Batra |
| Place of Publication | London |
| Publisher | Lawrence Erlbaum |
| Pages | 129-138 |
| Number of pages | 456 |
| ISBN (Print) | 0805842020 |
| Publication status | Published - 2003 |
Visual Persuasion: Mental Imagery Processing and Emotional Experiences
C.F. Goossens
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific