Visual Persuasion: Mental Imagery Processing and Emotional Experiences

C.F. Goossens

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationPersuasive Imagery. A Consumer Response Perspective
EditorsL.M. Scott, R. Batra
Place of PublicationLondon
PublisherLawrence Erlbaum
Pages129-138
Number of pages456
ISBN (Print)0805842020
Publication statusPublished - 2003

Cite this

Goossens, C. F. (2003). Visual Persuasion: Mental Imagery Processing and Emotional Experiences. In L. M. Scott, & R. Batra (Eds.), Persuasive Imagery. A Consumer Response Perspective (pp. 129-138). Lawrence Erlbaum.