| Original language | Dutch |
|---|---|
| Title of host publication | Ontwikkelingen in het marktonderzoek |
| Editors | A.E. Bronner, P. Dekker, J.C. Hoekstra, E. de Leeuw, Th. Poiesz, K. de Ruyter, A. Smidts |
| Place of Publication | Haarlem |
| Publisher | De vrieseborch |
| Pages | 157-171 |
| Publication status | Published - 2002 |