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Voorbij de zekerheid in marketing: Onzekerheid als bron van inzicht

Translated title of the contribution: Marketing beyond the comfort of certainty: Uncertainty as a path to insight

Research output: Book/Report › Inaugural speech › Other research output

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Translated title of the contributionMarketing beyond the comfort of certainty: Uncertainty as a path to insight
Original languageDutch
PublisherTilburg University
Number of pages54
ISBN (Print)978-94-6167-557-6, 978-94-6167-556-9
Publication statusPublished - 2025

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