| Original language | Dutch |
|---|---|
| Title of host publication | Trends in Marketing |
| Editors | R.T. Frambach, T.B.C. Poiesz |
| Place of Publication | Alphen a/d Rijn |
| Publisher | Samsom |
| Pages | 71-83 |
| ISBN (Print) | 9014061331 |
| Publication status | Published - 1999 |
Wat kan marketing van Informatie- en Communicatie Technologie (ICT) verwachten?
P.M.A. Ribbers, G.C. Nielen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional