What makes consumers willing to pay a price premium for national brands over private labels?

J.E.B.M. Steenkamp, H.J. van Heerde, I. Geyskens

Research output: Contribution to journalArticleScientificpeer-review

185 Citations (Scopus)

Fingerprint

Dive into the research topics of 'What makes consumers willing to pay a price premium for national brands over private labels?'. Together they form a unique fingerprint.

Business & Economics