When feelings influence product evaluations (and when they do not): Discrete-affect-validation and the role of consumption motives

A.M.M. Bosmans, H. Baumgartner

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)102-102
JournalAdvances in Consumer Research
Volume32
Publication statusPublished - 2005

Cite this