When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Sophie C. Boerman; Sanne Kruikemeier; Nadine Bol

doi:10.1016/j.chbr.2021.100144

When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Sophie C. Boerman, Sanne Kruikemeier, Nadine Bol

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	100144
Journal	Computers in Human Behavior Reports
Volume	4
DOIs	https://doi.org/10.1016/j.chbr.2021.100144
Publication status	Published - 1 Aug 2021

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10.1016/j.chbr.2021.100144

https://linkinghub.elsevier.com/retrieve/pii/S2451958821000920

Cite this

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title = "When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising",

author = "Boerman, {Sophie C.} and Sanne Kruikemeier and Nadine Bol",

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language = "English",

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journal = "Computers in Human Behavior Reports",

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When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising. / Boerman, Sophie C.; Kruikemeier, Sanne; Bol, Nadine.
In: Computers in Human Behavior Reports, Vol. 4, 01.08.2021, p. 100144.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

AU - Boerman, Sophie C.

AU - Kruikemeier, Sanne

AU - Bol, Nadine

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DO - 10.1016/j.chbr.2021.100144

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SN - 2451-9588

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JO - Computers in Human Behavior Reports

JF - Computers in Human Behavior Reports

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