When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Sophie C. Boerman; Sanne Kruikemeier; Nadine Bol

doi:10.1016/j.chbr.2021.100144

When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Sophie C. Boerman
, Sanne Kruikemeier
, Nadine Bol

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	100144
Journal	Computers in Human Behavior Reports
Volume	4
DOIs	https://doi.org/10.1016/j.chbr.2021.100144
Publication status	Published - 1 Aug 2021

Access to Document

10.1016/j.chbr.2021.100144

https://linkinghub.elsevier.com/retrieve/pii/S2451958821000920

Cite this

@article{b48572ca0188472582cbf9ae299f120e,

title = "When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising",

author = "Boerman, \{Sophie C.\} and Sanne Kruikemeier and Nadine Bol",

year = "2021",

month = aug,

day = "1",

doi = "10.1016/j.chbr.2021.100144",

language = "English",

volume = "4",

pages = "100144",

journal = "Computers in Human Behavior Reports",

issn = "2451-9588",

publisher = "Elsevier",

}

When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising. / Boerman, Sophie C.; Kruikemeier, Sanne; Bol, Nadine.
In: Computers in Human Behavior Reports, Vol. 4, 01.08.2021, p. 100144.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

AU - Boerman, Sophie C.

AU - Kruikemeier, Sanne

AU - Bol, Nadine

PY - 2021/8/1

Y1 - 2021/8/1

U2 - 10.1016/j.chbr.2021.100144

DO - 10.1016/j.chbr.2021.100144

M3 - Article

SN - 2451-9588

VL - 4

SP - 100144

JO - Computers in Human Behavior Reports

JF - Computers in Human Behavior Reports

ER -