When satisfied consumers do not return: Variety seeking’s effect on short- and long-term intentions

I. Sánchez-García, D.C.H.M. Pieters, M. Zeelenberg, E. Bigné

Research output: Contribution to journal › Article › Scientific › peer-review

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title = "When satisfied consumers do not return: Variety seeking{\textquoteright}s effect on short- and long-term intentions",

author = "I. S{\'a}nchez-Garc{\'i}a and D.C.H.M. Pieters and M. Zeelenberg and E. Bign{\'e}",

year = "2012",

doi = "10.1002/mar.20431",

language = "English",

volume = "29",

pages = "15--24",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

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TY - JOUR

T1 - When satisfied consumers do not return

T2 - Variety seeking’s effect on short- and long-term intentions

AU - Sánchez-García, I.

AU - Pieters, D.C.H.M.

AU - Zeelenberg, M.

AU - Bigné, E.

PY - 2012

Y1 - 2012

U2 - 10.1002/mar.20431

DO - 10.1002/mar.20431

M3 - Article

SN - 0742-6046

VL - 29

SP - 15

EP - 24

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 1

ER -