When satisfied consumers do not return: Variety seeking’s effect on short- and long-term intentions

I. Sánchez-García, D.C.H.M. Pieters, M. Zeelenberg, E. Bigné

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)15-24
JournalPsychology & Marketing
Volume29
Issue number1
DOIs
Publication statusPublished - 2012

Cite this