When satisfied consumers do not return

Variety seeking’s effect on short- and long-term intentions

I. Sánchez-García, D.C.H.M. Pieters, M. Zeelenberg, E. Bigné

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)15-24
JournalPsychology & Marketing
Volume29
Issue number1
DOIs
Publication statusPublished - 2012

Cite this

Sánchez-García, I. ; Pieters, D.C.H.M. ; Zeelenberg, M. ; Bigné, E. / When satisfied consumers do not return : Variety seeking’s effect on short- and long-term intentions. In: Psychology & Marketing. 2012 ; Vol. 29, No. 1. pp. 15-24.
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When satisfied consumers do not return : Variety seeking’s effect on short- and long-term intentions. / Sánchez-García, I.; Pieters, D.C.H.M.; Zeelenberg, M.; Bigné, E.

In: Psychology & Marketing, Vol. 29, No. 1, 2012, p. 15-24.

Research output: Contribution to journalArticleScientificpeer-review

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T1 - When satisfied consumers do not return

T2 - Variety seeking’s effect on short- and long-term intentions

AU - Sánchez-García, I.

AU - Pieters, D.C.H.M.

AU - Zeelenberg, M.

AU - Bigné, E.

PY - 2012

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VL - 29

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