When social comparison is demotivating for goal achievement

Y.L. Chan, B.M.E. Briers

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Place of PublicationChicago
PublisherAssociation for Consumer Research (ACR)
VolumeXLI
Publication statusPublished - 2013

Publication series

NameAdvances of Consumer Research
VolumeXLI

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