When social comparison is demotivating for goal achievement

Y.L. Chan, B.M.E. Briers

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Place of PublicationChicago
PublisherAssociation for Consumer Research (ACR)
VolumeXLI
Publication statusPublished - 2013

Publication series

NameAdvances of Consumer Research
VolumeXLI

Cite this

Chan, Y. L., & Briers, B. M. E. (2013). When social comparison is demotivating for goal achievement. In Advances in Consumer Research (Vol. XLI). (Advances of Consumer Research; Vol. XLI). Association for Consumer Research (ACR).