Which brands gain share from which brands? Inference from store-level scanner data

R.D. van Oest, P.H. Franses

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)281-304
JournalQuantitative Marketing and Economics
Volume3
Issue number3
Publication statusPublished - 2005

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