Who benefits from price promotions

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleProfessional

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)22-23
JournalHarvard business review
Issue numberseptember
Publication statusPublished - 2002
Externally publishedYes

Cite this