Who benefits from price promotions

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journal › Article › Professional

Cite this

@article{9127a27dc3f14ea69e97d775eb1c7e0d,

title = "Who benefits from price promotions",

author = "S. Srinivasan and K. Pauwels and D. Hanssens and M.G. Dekimpe",

year = "2002",

language = "English",

pages = "22--23",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "september",

}