Who benefits from price promotions

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)22-23
JournalHarvard business review
Issue numberseptember
Publication statusPublished - 2002
Externally publishedYes

Cite this

Srinivasan, S., Pauwels, K., Hanssens, D., & Dekimpe, M. G. (2002). Who benefits from price promotions. Harvard business review, (september), 22-23.
Srinivasan, S. ; Pauwels, K. ; Hanssens, D. ; Dekimpe, M.G. / Who benefits from price promotions. In: Harvard business review. 2002 ; No. september. pp. 22-23.
@article{9127a27dc3f14ea69e97d775eb1c7e0d,
title = "Who benefits from price promotions",
author = "S. Srinivasan and K. Pauwels and D. Hanssens and M.G. Dekimpe",
year = "2002",
language = "English",
pages = "22--23",
journal = "Harvard business review",
issn = "0017-8012",
publisher = "Harvard Business School Publishing",
number = "september",

}

Srinivasan, S, Pauwels, K, Hanssens, D & Dekimpe, MG 2002, 'Who benefits from price promotions', Harvard business review, no. september, pp. 22-23.

Who benefits from price promotions. / Srinivasan, S.; Pauwels, K.; Hanssens, D.; Dekimpe, M.G.

In: Harvard business review, No. september, 2002, p. 22-23.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Who benefits from price promotions

AU - Srinivasan, S.

AU - Pauwels, K.

AU - Hanssens, D.

AU - Dekimpe, M.G.

PY - 2002

Y1 - 2002

M3 - Article

SP - 22

EP - 23

JO - Harvard business review

JF - Harvard business review

SN - 0017-8012

IS - september

ER -

Srinivasan S, Pauwels K, Hanssens D, Dekimpe MG. Who benefits from price promotions. Harvard business review. 2002;(september):22-23.