Who benefits from price promotions

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleProfessional

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)22-23
JournalHarvard business review
Issue numberseptember
Publication statusPublished - 2002
Externally publishedYes

Cite this

Srinivasan, S., Pauwels, K., Hanssens, D., & Dekimpe, M. G. (2002). Who benefits from price promotions. Harvard business review, (september), 22-23.