Original language | English |
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Pages (from-to) | 437-453 |
Number of pages | 16 |
Journal | Journal of Marketing Research |
Volume | 40 |
Publication status | Published - 2003 |
Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value
J. Woltman-Elpers, M. Wedel, R. Pieters
Research output: Contribution to journal › Article › Scientific › peer-review
98
Citations
(Scopus)