Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

J. Woltman-Elpers; M. Wedel; R. Pieters

Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

J. Woltman-Elpers, M. Wedel, R. Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	437-453
Number of pages	16
Journal	Journal of Marketing Research
Volume	40
Publication status	Published - 2003

Cite this

@article{758ec77ee1644939bbbf7422fe4bf877,

title = "Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value",

author = "J. Woltman-Elpers and M. Wedel and R. Pieters",

note = "Pagination: 16",

year = "2003",

language = "English",

volume = "40",

pages = "437--453",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}

TY - JOUR

T1 - Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

AU - Woltman-Elpers, J.

AU - Wedel, M.

AU - Pieters, R.

N1 - Pagination: 16

PY - 2003

Y1 - 2003

M3 - Article

SN - 0022-2437

VL - 40

SP - 437

EP - 453

JO - Journal of Marketing Research

JF - Journal of Marketing Research

ER -