Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

J. Woltman-Elpers, M. Wedel, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)437-453
Number of pages16
JournalJournal of Marketing Research
Volume40
Publication statusPublished - 2003

Cite this

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title = "Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value",
author = "J. Woltman-Elpers and M. Wedel and R. Pieters",
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year = "2003",
language = "English",
volume = "40",
pages = "437--453",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",

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Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value. / Woltman-Elpers, J.; Wedel, M.; Pieters, R.

In: Journal of Marketing Research, Vol. 40, 2003, p. 437-453.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

AU - Woltman-Elpers, J.

AU - Wedel, M.

AU - Pieters, R.

N1 - Pagination: 16

PY - 2003

Y1 - 2003

M3 - Article

VL - 40

SP - 437

EP - 453

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

ER -