Why firms should care for customers

M. Königstein; Wieland Müller

doi:10.1016/S0165-1765(01)00400-1

Why firms should care for customers

M. Königstein
, Wieland Müller

Research output: Contribution to journal › Article › Scientific › peer-review

20 Citations (Scopus)

Abstract

Adopting the indirect evolutionary approach, we show that it might be beneficial for firms on a heterogeneous market not only to care for their profits but also for their respective customers’ welfare.

Original language	English
Pages (from-to)	47-52
Journal	Economics Letters
Volume	72
Issue number	1
DOIs	https://doi.org/10.1016/S0165-1765(01)00400-1
Publication status	Published - Jul 2001
Externally published	Yes

Keywords

customer orientation
heterogenous market
duopoly
evolutionary stability

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10.1016/S0165-1765(01)00400-1

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title = "Why firms should care for customers",

abstract = "Adopting the indirect evolutionary approach, we show that it might be beneficial for firms on a heterogeneous market not only to care for their profits but also for their respective customers{\textquoteright} welfare.",

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year = "2001",

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KW - evolutionary stability

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DO - 10.1016/S0165-1765(01)00400-1

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JO - Economics Letters

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Why firms should care for customers

Abstract

Keywords

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