Original language | English |
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Pages (from-to) | 393-402 |
Journal | Journal of Consumer Research |
Volume | 33 |
Issue number | 3 |
Publication status | Published - 2006 |
Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy
D. Lerouge, L. Warlop
Research output: Contribution to journal › Article › Scientific › peer-review
42
Citations
(Scopus)