Why it is so hard to predict our partner's product preferences

The effect of target familiarity on prediction accuracy

D. Lerouge, L. Warlop

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)393-402
JournalJournal of Consumer Research
Volume33
Issue number3
Publication statusPublished - 2006

Cite this

@article{394f38911a7942a1923ad90c04f7105c,
title = "Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy",
author = "D. Lerouge and L. Warlop",
year = "2006",
language = "English",
volume = "33",
pages = "393--402",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "3",

}

Why it is so hard to predict our partner's product preferences : The effect of target familiarity on prediction accuracy. / Lerouge, D.; Warlop, L.

In: Journal of Consumer Research, Vol. 33, No. 3, 2006, p. 393-402.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Why it is so hard to predict our partner's product preferences

T2 - The effect of target familiarity on prediction accuracy

AU - Lerouge, D.

AU - Warlop, L.

PY - 2006

Y1 - 2006

M3 - Article

VL - 33

SP - 393

EP - 402

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 3

ER -