Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy

D. Lerouge, L. Warlop

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	393-402
Journal	Journal of Consumer Research
Volume	33
Issue number	3
Publication status	Published - 2006

Cite this

@article{394f38911a7942a1923ad90c04f7105c,

title = "Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy",

author = "D. Lerouge and L. Warlop",

year = "2006",

language = "English",

volume = "33",

pages = "393--402",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

number = "3",

}