Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy

D. Lerouge, L. Warlop

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)393-402
JournalJournal of Consumer Research
Volume33
Issue number3
Publication statusPublished - 2006

Cite this