Why talk about it: Goals for Word-of-Mouth communication

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Society of Consumer Psychology
EditorsA.M. Brumbaugh, G.R. Henderson
PublisherSociety for Consumer Psychology
Pages34-40
Publication statusPublished - 2005

Cite this

Wetzer, I. M., Zeelenberg, M., & Pieters, R. (2005). Why talk about it: Goals for Word-of-Mouth communication. In A. M. Brumbaugh, & G. R. Henderson (Eds.), Proceedings of the Society of Consumer Psychology (pp. 34-40). Society for Consumer Psychology.