Why talk about it: Goals for Word-of-Mouth communication

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of the Society of Consumer Psychology
Editors	A.M. Brumbaugh, G.R. Henderson
Publisher	Society for Consumer Psychology
Pages	34-40
Publication status	Published - 2005

Cite this

@inproceedings{f85793a9ef2c4c2aa5c07ef44aa2532d,

title = "Why talk about it: Goals for Word-of-Mouth communication",

author = "I.M. Wetzer and M. Zeelenberg and R. Pieters",

year = "2005",

language = "English",

pages = "34--40",

editor = "A.M. Brumbaugh and G.R. Henderson",

booktitle = "Proceedings of the Society of Consumer Psychology",

publisher = "Society for Consumer Psychology",

}