Why talk about it

Goals for Word-of-Mouth communication

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Society of Consumer Psychology
EditorsA.M. Brumbaugh, G.R. Henderson
PublisherSociety for Consumer Psychology
Pages34-40
Publication statusPublished - 2005

Cite this

Wetzer, I. M., Zeelenberg, M., & Pieters, R. (2005). Why talk about it: Goals for Word-of-Mouth communication. In A. M. Brumbaugh, & G. R. Henderson (Eds.), Proceedings of the Society of Consumer Psychology (pp. 34-40). Society for Consumer Psychology.
Wetzer, I.M. ; Zeelenberg, M. ; Pieters, R. / Why talk about it : Goals for Word-of-Mouth communication. Proceedings of the Society of Consumer Psychology. editor / A.M. Brumbaugh ; G.R. Henderson. Society for Consumer Psychology, 2005. pp. 34-40
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author = "I.M. Wetzer and M. Zeelenberg and R. Pieters",
year = "2005",
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pages = "34--40",
editor = "A.M. Brumbaugh and G.R. Henderson",
booktitle = "Proceedings of the Society of Consumer Psychology",
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Wetzer, IM, Zeelenberg, M & Pieters, R 2005, Why talk about it: Goals for Word-of-Mouth communication. in AM Brumbaugh & GR Henderson (eds), Proceedings of the Society of Consumer Psychology. Society for Consumer Psychology, pp. 34-40.

Why talk about it : Goals for Word-of-Mouth communication. / Wetzer, I.M.; Zeelenberg, M.; Pieters, R.

Proceedings of the Society of Consumer Psychology. ed. / A.M. Brumbaugh; G.R. Henderson. Society for Consumer Psychology, 2005. p. 34-40.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Why talk about it

T2 - Goals for Word-of-Mouth communication

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AU - Zeelenberg, M.

AU - Pieters, R.

PY - 2005

Y1 - 2005

M3 - Conference contribution

SP - 34

EP - 40

BT - Proceedings of the Society of Consumer Psychology

A2 - Brumbaugh, A.M.

A2 - Henderson, G.R.

PB - Society for Consumer Psychology

ER -

Wetzer IM, Zeelenberg M, Pieters R. Why talk about it: Goals for Word-of-Mouth communication. In Brumbaugh AM, Henderson GR, editors, Proceedings of the Society of Consumer Psychology. Society for Consumer Psychology. 2005. p. 34-40