Win-win strategies at discount stores

B. Deleersnyder, M.G. Dekimpe, J.E.B.M. Steenkamp, O. Koll

Research output: Contribution to journalArticleScientificpeer-review

39 Citations (Scopus)
740 Downloads (Pure)
Original languageEnglish
Pages (from-to)309-318
JournalJournal of Retailing and Consumer Services
Volume14
Publication statusPublished - 2007

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