Win-win Strategies at Discount Stores

B. Deleersnyder, M.G. Dekimpe, J.E.B.M. Steenkamp, O. Koll

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Publication statusPublished - 2006

Publication series

NameMarketing Science Institute Report
No.06-109

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