Winners and losers of a major price war

H.J. van Heerde, E. Gijsbrechts, K. Pauwels

Research output: Contribution to journalArticleScientificpeer-review

88 Citations (Scopus)
Original languageEnglish
Pages (from-to)499-518
JournalJournal of Marketing Research
Volume45
Issue number5
Publication statusPublished - 2008

Cite this