Winners and losers of a major price war

H.J. van Heerde, E. Gijsbrechts, K. Pauwels

Research output: Contribution to journalArticleScientificpeer-review

82 Citations (Scopus)
Original languageEnglish
Pages (from-to)499-518
JournalJournal of Marketing Research
Volume45
Issue number5
Publication statusPublished - 2008

Cite this

van Heerde, H. J., Gijsbrechts, E., & Pauwels, K. (2008). Winners and losers of a major price war. Journal of Marketing Research, 45(5), 499-518.