Winners and losers of a major price war

H.J. van Heerde, E. Gijsbrechts, K. Pauwels

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	499-518
Journal	Journal of Marketing Research
Volume	45
Issue number	5
Publication status	Published - 2008

Cite this

@article{dd0fbfbccb60482a944cc94ec8220f1b,

title = "Winners and losers of a major price war",

author = "{van Heerde}, H.J. and E. Gijsbrechts and K. Pauwels",

year = "2008",

language = "English",

volume = "45",

pages = "499--518",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "5",

}