Winners and losers of a major price war

H.J. van Heerde, E. Gijsbrechts, K. Pauwels

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)499-518
JournalJournal of Marketing Research
Volume45
Issue number5
Publication statusPublished - 2008

Cite this

van Heerde, H. J., Gijsbrechts, E., & Pauwels, K. (2008). Winners and losers of a major price war. Journal of Marketing Research, 45(5), 499-518.
van Heerde, H.J. ; Gijsbrechts, E. ; Pauwels, K. / Winners and losers of a major price war. In: Journal of Marketing Research. 2008 ; Vol. 45, No. 5. pp. 499-518.
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journal = "Journal of Marketing Research",
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van Heerde, HJ, Gijsbrechts, E & Pauwels, K 2008, 'Winners and losers of a major price war', Journal of Marketing Research, vol. 45, no. 5, pp. 499-518.

Winners and losers of a major price war. / van Heerde, H.J.; Gijsbrechts, E.; Pauwels, K.

In: Journal of Marketing Research, Vol. 45, No. 5, 2008, p. 499-518.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Winners and losers of a major price war

AU - van Heerde, H.J.

AU - Gijsbrechts, E.

AU - Pauwels, K.

PY - 2008

Y1 - 2008

M3 - Article

VL - 45

SP - 499

EP - 518

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 5

ER -