"Wow, I could've had a V8!": The role of regret in consumer choice

J.J. Inman, M. Zeelenberg

Research output: Working paperDiscussion paperOther research output

274 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages37
Volume1998-79
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-79

Keywords

  • decision making
  • consumer behavior
  • regret theory

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