"Wow, I could've had a V8!": The role of regret in consumer choice

J.J. Inman, M. Zeelenberg

Research output: Working paperDiscussion paperOther research output

301 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages37
Volume1998-79
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-79

Keywords

  • decision making
  • consumer behavior
  • regret theory

Cite this

Inman, J. J., & Zeelenberg, M. (1998). "Wow, I could've had a V8!": The role of regret in consumer choice. (CentER Discussion Paper; Vol. 1998-79). Marketing.