Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Loes Janssen, Marieke Fransen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationAdvances in Advertising Research X
    Subtitle of host publicationMultiple touchpoints in brand communication
    EditorsEnrique Bigne, Sara Rosengren
    PublisherSpringer Gabler
    Pages133
    Number of pages146
    VolumeX
    ISBN (Electronic)9783658248789
    ISBN (Print)9783658248772
    Publication statusPublished - 2019

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