Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Loes Janssen, Marieke Fransen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationAdvances in Advertising Research X
Subtitle of host publicationMultiple touchpoints in brand communication
EditorsEnrique Bigne, Sara Rosengren
PublisherSpringer Gabler
Number of pages146
ISBN (Electronic)9783658248789
ISBN (Print)9783658248772
Publication statusPublished - 2019

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