Original language | English |
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Title of host publication | Advances in Advertising Research X |
Subtitle of host publication | Multiple touchpoints in brand communication |
Editors | Enrique Bigne, Sara Rosengren |
Publisher | Springer Gabler |
Pages | 133 |
Number of pages | 146 |
Volume | X |
ISBN (Electronic) | 9783658248789 |
ISBN (Print) | 9783658248772 |
Publication status | Published - 2019 |
Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes
Loes Janssen, Marieke Fransen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific