Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Loes Janssen, Marieke Fransen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationAdvances in Advertising Research X
Subtitle of host publicationMultiple touchpoints in brand communication
EditorsEnrique Bigne, Sara Rosengren
PublisherSpringer Gabler
Pages133
Number of pages146
VolumeX
ISBN (Electronic)9783658248789
ISBN (Print)9783658248772
Publication statusPublished - 2019

Cite this

Janssen, L., & Fransen, M. (2019). Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple touchpoints in brand communication (Vol. X, pp. 133). Springer Gabler.