| Original language | English |
|---|---|
| Title of host publication | Advances in Advertising Research X |
| Subtitle of host publication | Multiple touchpoints in brand communication |
| Editors | Enrique Bigne, Sara Rosengren |
| Publisher | Springer Gabler |
| Pages | 133 |
| Number of pages | 146 |
| Volume | X |
| ISBN (Electronic) | 9783658248789 |
| ISBN (Print) | 9783658248772 |
| Publication status | Published - 2019 |
Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes
Loes Janssen, Marieke Fransen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific