Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Advances in Advertising Research X
Subtitle of host publication	Multiple touchpoints in brand communication
Editors	Enrique Bigne, Sara Rosengren
Publisher	Springer Gabler
Pages	133
Number of pages	146
Volume	X
ISBN (Electronic)	9783658248789
ISBN (Print)	9783658248772
Publication status	Published - 2019

Cite this

@inbook{52a995075d0b46f1b7984fee2999edaf,

title = "Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes",

author = "Loes Janssen and Marieke Fransen",

year = "2019",

language = "English",

isbn = "9783658248772",

volume = "X",

pages = "133",

editor = "Enrique Bigne and Sara Rosengren",

booktitle = "Advances in Advertising Research X",

publisher = "Springer Gabler",

address = "Germany",

}

Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes. / Janssen, Loes; Fransen, Marieke.
Advances in Advertising Research X: Multiple touchpoints in brand communication. ed. / Enrique Bigne; Sara Rosengren. Vol. X Springer Gabler, 2019. p. 133.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - Written Honesty is the Best Policy

T2 - Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

AU - Janssen, Loes

AU - Fransen, Marieke

PY - 2019

Y1 - 2019

M3 - Chapter

SN - 9783658248772

VL - X

SP - 133

BT - Advances in Advertising Research X

A2 - Bigne, Enrique

A2 - Rosengren, Sara

PB - Springer Gabler

ER -