Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition

Ini Vanwesenbeeck*, Koen Ponnet, Michel Walrave

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Fingerprint

Dive into the research topics of 'Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition'. Together they form a unique fingerprint.

Keyphrases

Social Sciences