| Original language | English |
|---|---|
| Title of host publication | Segmentation in social marketing |
| Subtitle of host publication | Process, methods and application |
| Editors | T. Dietrich, S. Rundle-Thiele, K. Kubacki |
| Publisher | Springer Singapore |
| Pages | 161-177 |
| Edition | 1 |
| ISBN (Electronic) | 978-981-10-1835-0 |
| ISBN (Print) | 978-981-10-1833-6 |
| Publication status | Published - 2017 |
Cite this
Mathijssen, J. J. P., Kuiper, S., & Janssen, M. M. (2017). Young adults and alcohol: An explorative audience segmentation analysis. In T. Dietrich, S. Rundle-Thiele, & K. Kubacki (Eds.), Segmentation in social marketing: Process, methods and application (1 ed., pp. 161-177). Springer Singapore.