Original language | English |
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Title of host publication | Segmentation in social marketing |
Subtitle of host publication | Process, methods and application |
Editors | T. Dietrich, S. Rundle-Thiele, K. Kubacki |
Publisher | Springer Singapore |
Pages | 161-177 |
Edition | 1 |
ISBN (Electronic) | 978-981-10-1835-0 |
ISBN (Print) | 978-981-10-1833-6 |
Publication status | Published - 2017 |
Young adults and alcohol: An explorative audience segmentation analysis
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review