| Original language | English |
|---|---|
| Title of host publication | Segmentation in social marketing |
| Subtitle of host publication | Process, methods and application |
| Editors | T. Dietrich, S. Rundle-Thiele, K. Kubacki |
| Publisher | Springer Singapore |
| Pages | 161-177 |
| Edition | 1 |
| ISBN (Electronic) | 978-981-10-1835-0 |
| ISBN (Print) | 978-981-10-1833-6 |
| Publication status | Published - 2017 |
Cite this
Mathijssen, J. J. P., Kuiper, S., & Janssen, M. M. (2017). Young adults and alcohol: An explorative audience segmentation analysis. In T. Dietrich, S. Rundle-Thiele, & K. Kubacki (Eds.), Segmentation in social marketing: Process, methods and application (1 ed., pp. 161-177). Springer Singapore.
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title = "Young adults and alcohol: An explorative audience segmentation analysis",
author = "J.J.P. Mathijssen and S. Kuiper and M.M. Janssen",
year = "2017",
language = "English",
isbn = "978-981-10-1833-6",
pages = "161--177",
editor = "T. Dietrich and S. Rundle-Thiele and K. Kubacki",
booktitle = "Segmentation in social marketing",
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Mathijssen, JJP, Kuiper, S & Janssen, MM 2017, Young adults and alcohol: An explorative audience segmentation analysis. in T Dietrich, S Rundle-Thiele & K Kubacki (eds), Segmentation in social marketing: Process, methods and application. 1 edn, Springer Singapore, pp. 161-177.
Young adults and alcohol : An explorative audience segmentation analysis. / Mathijssen, J.J.P.; Kuiper, S.; Janssen, M.M.
Segmentation in social marketing: Process, methods and application. ed. / T. Dietrich; S. Rundle-Thiele; K. Kubacki. 1. ed. Springer Singapore, 2017. p. 161-177.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
TY - CHAP
T1 - Young adults and alcohol
T2 - An explorative audience segmentation analysis
AU - Mathijssen, J.J.P.
AU - Kuiper, S.
AU - Janssen, M.M.
PY - 2017
Y1 - 2017
M3 - Chapter
SN - 978-981-10-1833-6
SP - 161
EP - 177
BT - Segmentation in social marketing
A2 - Dietrich, T.
A2 - Rundle-Thiele, S.
A2 - Kubacki, K.
PB - Springer Singapore
ER -
Mathijssen JJP, Kuiper S, Janssen MM. Young adults and alcohol: An explorative audience segmentation analysis. In Dietrich T, Rundle-Thiele S, Kubacki K, editors, Segmentation in social marketing: Process, methods and application. 1 ed. Springer Singapore. 2017. p. 161-177