Young adults and alcohol: An explorative audience segmentation analysis

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSegmentation in social marketing
Subtitle of host publicationProcess, methods and application
EditorsT. Dietrich, S. Rundle-Thiele, K. Kubacki
PublisherSpringer Singapore
Pages161-177
Edition1
ISBN (Electronic)978-981-10-1835-0
ISBN (Print)978-981-10-1833-6
Publication statusPublished - 2017

Cite this

Mathijssen, J. J. P., Kuiper, S., & Janssen, M. M. (2017). Young adults and alcohol: An explorative audience segmentation analysis. In T. Dietrich, S. Rundle-Thiele, & K. Kubacki (Eds.), Segmentation in social marketing: Process, methods and application (1 ed., pp. 161-177). Springer Singapore.