Young adults and alcohol: An explorative audience segmentation analysis

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSegmentation in social marketing
Subtitle of host publicationProcess, methods and application
EditorsT. Dietrich, S. Rundle-Thiele, K. Kubacki
PublisherSpringer Singapore
Pages161-177
Edition1
ISBN (Electronic)978-981-10-1835-0
ISBN (Print)978-981-10-1833-6
Publication statusPublished - 2017

Cite this

Mathijssen, J. J. P., Kuiper, S., & Janssen, M. M. (2017). Young adults and alcohol: An explorative audience segmentation analysis. In T. Dietrich, S. Rundle-Thiele, & K. Kubacki (Eds.), Segmentation in social marketing: Process, methods and application (1 ed., pp. 161-177). Springer Singapore.
Mathijssen, J.J.P. ; Kuiper, S. ; Janssen, M.M. / Young adults and alcohol : An explorative audience segmentation analysis. Segmentation in social marketing: Process, methods and application. editor / T. Dietrich ; S. Rundle-Thiele ; K. Kubacki. 1. ed. Springer Singapore, 2017. pp. 161-177
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Mathijssen, JJP, Kuiper, S & Janssen, MM 2017, Young adults and alcohol: An explorative audience segmentation analysis. in T Dietrich, S Rundle-Thiele & K Kubacki (eds), Segmentation in social marketing: Process, methods and application. 1 edn, Springer Singapore, pp. 161-177.

Young adults and alcohol : An explorative audience segmentation analysis. / Mathijssen, J.J.P.; Kuiper, S.; Janssen, M.M.

Segmentation in social marketing: Process, methods and application. ed. / T. Dietrich; S. Rundle-Thiele; K. Kubacki. 1. ed. Springer Singapore, 2017. p. 161-177.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Young adults and alcohol

T2 - An explorative audience segmentation analysis

AU - Mathijssen, J.J.P.

AU - Kuiper, S.

AU - Janssen, M.M.

PY - 2017

Y1 - 2017

M3 - Chapter

SN - 978-981-10-1833-6

SP - 161

EP - 177

BT - Segmentation in social marketing

A2 - Dietrich, T.

A2 - Rundle-Thiele, S.

A2 - Kubacki, K.

PB - Springer Singapore

ER -

Mathijssen JJP, Kuiper S, Janssen MM. Young adults and alcohol: An explorative audience segmentation analysis. In Dietrich T, Rundle-Thiele S, Kubacki K, editors, Segmentation in social marketing: Process, methods and application. 1 ed. Springer Singapore. 2017. p. 161-177