Young adults and alcohol: An explorative audience segmentation analysis

J.J.P. Mathijssen; S. Kuiper; M.M. Janssen

Young adults and alcohol: An explorative audience segmentation analysis

J.J.P. Mathijssen, S. Kuiper, M.M. Janssen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Segmentation in social marketing
Subtitle of host publication	Process, methods and application
Editors	T. Dietrich, S. Rundle-Thiele, K. Kubacki
Publisher	Springer Singapore
Pages	161-177
Edition	1
ISBN (Electronic)	978-981-10-1835-0
ISBN (Print)	978-981-10-1833-6
Publication status	Published - 2017

Cite this

@inbook{a6616d0810094c4ba48525f47b502fca,

title = "Young adults and alcohol: An explorative audience segmentation analysis",

author = "J.J.P. Mathijssen and S. Kuiper and M.M. Janssen",

year = "2017",

language = "English",

isbn = "978-981-10-1833-6",

pages = "161--177",

editor = "T. Dietrich and S. Rundle-Thiele and K. Kubacki",

booktitle = "Segmentation in social marketing",

publisher = "Springer Singapore",

edition = "1",

}

Young adults and alcohol : An explorative audience segmentation analysis. / Mathijssen, J.J.P.; Kuiper, S.; Janssen, M.M.

Segmentation in social marketing: Process, methods and application. ed. / T. Dietrich; S. Rundle-Thiele; K. Kubacki. 1. ed. Springer Singapore, 2017. p. 161-177.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review