Young adults and alcohol: An explorative audience segmentation analysis

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSegmentation in social marketing
Subtitle of host publicationProcess, methods and application
EditorsT. Dietrich, S. Rundle-Thiele, K. Kubacki
PublisherSpringer Singapore
Pages161-177
Edition1
ISBN (Electronic)978-981-10-1835-0
ISBN (Print)978-981-10-1833-6
Publication statusPublished - 2017

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